For anyone interested in growing their business or maximizing the return of their marketing spend, online marketing is one of the most effective means of doing so. Online marketing is effective as a part of a well developed marketing plan. Online marketing has come to mean many things. You can consider online advertising, search engine marketing, affiliate marketing, and even SEO (search engine optimization) as online marketing. It has also changed and evolved over the last decade. With the advent of Google Adsense and other forms of targeted, pay-per-click advertising, online marketing means a whole lot more than 468 X 60 banners. When thinking about the types of online marketing available today, you really need to think about the objectives of your online marketing spend. Are you looking to sell a product? Drive prospects to your web site or marketing pages? Create awareness for your company? The most important thing to remember is that your online placement, creative, and offer must be consistent across the web and your own website or retail establishment. This creates a seamless buying experience, increasing the odds of a purchase being made once a browser clicks on your online marketing creative. As mentioned previously, online marketing also includes affiliate marketing – a method of utilizing partner sites to distribute your products or services. One of the best methods of developing an affiliate network is by providing content in addition to an aggressive affiliate commission plan. Other web sites seek out content and useful information. If you can provide meaningful content to partner sites with an opportunity to earn money at the same time, they’re likely to participate in your affiliate program. |